that immigration was a very important issue, and somehow we needed to neutralize it, so we talked about obama's failed promise on immigration, promised immigration, didn't deliver with a democratic house and senate, and we brought up another issue, which was deportations, it was not talked about at all in the campaign, where the president was attacking mitt romney for saying that the arrest law was a model for the nation. he didn't exactly say that, but regardless, the romney campaign did not explain the governor's position very well, but attacking arizona in the first term, president implemented an enforcement policy that's much more punitive than the arizona law, reporting more than any other president in history. we ran ads in spanish language about this. we toppedded it off talking about social issues, the president's position on life, marriage, saying the president is too radical for latinos understanding there's a big chunk of the latino electorat that is socially conservative and votes exclusively for those issues. finally, there was a strong get out the vote act for persuasive calls.